[Mpls] SW Journal, Inc. purchases Minnesota Parent

David Brauer mplslist at tcq.net
Thu Feb 12 11:34:36 CST 2004


Wanted to let the list know that there will be an in-migration of jobs 
from the suburbs to Minneapolis....well, ok THREE jobs, but it's still 
better than nothing and far better than the reverse!

Mpls-based Southwest Journal, Inc. - which published the Southwest 
Journal and Skyway News covering 27 Minneapolis neighborhoods - has 
acquired Minnesota Parent, a monthly magazine covering family issues.

Three current employees,  including editor Sharon Secor, have joined us 
at our 1115 Hennepin Ave. S. headquarters. Our first issue will be in 
April.

This is an exciting deal for us not only because it's cool to acquire 
something, but because we hope to do with Minnesota Parent what we do 
best - make it local. The magazine, which was founded locally by the 
folks who started City Pages, was sold to a national company that 
recently announced they would shut it down. We rescued it because we 
think it can be made relevant with local ownership, editors, reporters, 
photographers, etc.

I think we've breathed new life into Skyway News so it will be fun to 
see if we can do it again.

If any of you out there have story idea for the magazine, please let us 
know (for now, you can email me directly by hitting "reply" and I'll 
get the idea to Sharon). While Minneapolis is not Minnesota Parent's 
sole focus, it is a big part of our audience and things happening here 
are important to the whole area. At the very least, we won't be a 
"metro-area" magazine that forgets about the city.

David Brauer
Editor, SW Journal and Skyway News (but not Minnesota Parent!)
Kingfield



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