[Mpls] Minneapolis: What is in a name? A powerful brand?

[David Shove]

On Mon, 3 Oct 2005, Ray Marshall wrote:

> I see by the morning Strib that American Express Financial Advisors is now
> doing business independently under the name of Ameriprise Financial, Inc.
>
> Kinda rolls right off the tongue, doesn't it, as you savor free enterprise's
> latest contribution to obfuscation.

I keep asking people the meaning of "obfuscation", but I never get a clear
answer I can understand. Each time I ask it gets worse.  Put that word in
your mouth and eschew it.


-David Shove
word traveller
Roseville